Why does your Business need a Website?

Considering the fact that digital marketing has been around for more than 2 decades, adoption rate by small businesses in India is surprisingly low.Though it is a proven fact that more than 60 percent of the population is mobile/android/ tablet or iPhone savvy! A popular survey measuring the digital marketing propensities of small and medium sized businesses in India reveals a lot. For one, most organizations have no or a shoddy website. Some have websites that were built 15 years ago and never updated since. There are others with maintenance issues; in most cases organizations allocate little or no budget for website maintenance and digital marketing. Small enterprises across India have been slow in adopting online marketing strategies; this despite the ecommerce boom and proven advantages of advertising online.

Why does your Business need a Website

High time small time entrepreneurs and businessmen understand certain things:

  • The online world has revolutionized human communication to an unbelievable extent.
  • Just because you don’t sell online doesn’t mean you shouldn’t have an online presence. In fact your location, address, services and products should be out there on the web space. This will help those searching for your kind of service to locate you and physically visit you. Branding of course happens naturally.
  • Businesses should realize that more than 80 percent of the population in India is dependent on the web for information. Whenever they want to purchase or avail a service in a particular area, they search online for information. So you must ensure that though your store is open at designated working hours, your information is out there in the public space 24 x 7.
  • Gone are the days when a simple banner ad outside your shop window would attract customers. Today you can extend your outreach by using online media to advertise your services and products. So those who under normal circumstances may not visit your store, will; because they have read about your business online!
  • If not anything else, your contact information and email ID should be widely advertised.
  • No small business should ignore the fact that there are others selling similar products with extensive online presence. By not advertising online you are losing business to the more tech savvy.
  • Oftentimes businessmen tend to ask “why should I ape others?” The simple answer to the question is don’t! Create something unique and present it to your audience. Remember people prefer fresh and new stuff. If you have a solution that caters to a specific need then you are all set to go.

Top Reasons why you cannot do without a website

A good website is as good as or better than printed ads and brochures. Designing, printing and distributing brochures can be a very expensive process. Once you distribute pamphlets there is no guarantee you’ll get a better ROI. Pamphlets eventually find their way to dustbins, drawers and chests. What a waste of paper, effort and money. A good website on the other hand is out there 24 cross 7. Prospects can read about your service offerings and updates anytime. In case your business is dependent on networking and connections, then in most cases people may want to check out your website.

Business Loans

Small enterprises often have to make loan applications in banks. Not having a proper website can turn into an unprecedented roadblock. The existence of a website increases the value of your enterprise. A good and optimized website can influence hundreds of readers. In the long run it helps a great deal in branding.

Effective Customer Support

A list of FAQ’s or a good ticketing system can help you reduce customer support costs.
The above mentioned are just a few reasons why your business needs a website. There are plenty of other advantages apart from the ones mentioned above. A well-built site gives credibility to your business and in many cases break barriers with the bigger players in the market.

Six Smart Ways to Promote Your Business Online

Effective advertising is the key to promote and popularize your business. Creating a brand and earning customer trust is a long and tedious process. Whether you are an old timer or have just started a new business; there is no substitute for advertising! In fact in today’s technology driven world online and mobile advertising has taken on a completely new meaning. Practically everyone is online 24 * 7! Androids, Tablets, Mobile Phones and other devices have opened up a sea of opportunities for advertisers.

Interestingly most new and old businesses seem to have understood the value of reaching out to their target audience online. The web-space is flooded with ecommerce sites that sell practically everything under the sun! In a situation such as this, one begins to wonder as to how to stand out and grab eyeballs. After all there are hundreds of other businesses selling the same product and service as yours on the Internet; and probably in the same geographic. So what can you do to give your website the right push? The key to reaching out to your target audience lies in appearing on top of Search Engine results.

This brings us to the moot point. How to promote your business online?

Six Smart Ways to Promote your Business Online!

To begin with you must have a clear vision and a proper strategy to market your product or service. In case you have something that others providers cannot provide, that’ll definitely give you an edge over your competitors. People are always looking for something new. And in case your product is run of the mill then the least you can do is to package old wine in a new and fancy bottle in style! That works as well!Your website must be able to turn your site visitors into business prospects, with a strong ‘Call to Action’.Check out the following smart hacks that can actually help you promote your business online.

Search Engine Marketing

Search Engine Marketing

The main objective of Search Engine Marketing is to get maximum online visibility for your business. SEM basically involves advertising through paid advertisements. These ads are keyword enriched and tend to appear on SERP results when users enter keywords on search engines for specific products or services. ‘Keyword management strategy’ plays a key role when creating effective ads for specific products and services. Extensive research for keywords related to your business is extremely important. There are tools that give you detailed information about each ‘suggested’ keyword. For example you will get to know the search volume and competitiveness, so you can pick relevant terms that can give your website maximum mileage. A good tool will also suggest a list of ‘negative keywords’ that you should avoid?

When designing an advert, you must pay special attention to ‘keyword grouping’. Your Ad account structure can make all the difference to your campaign. After all that is the best way to achieve higher ‘click through rates’ at lower costs.

Search Advertising

Google Adwords search advertising focuses on paid ads for Google. It is similar to advertising on other search engines like Bing and Yahoo. But Google has certain specifications for all paid ads that are displayed during relevant keyword searches. Organising related keywords into Ad groups is done on the basis of certain specifications unique to Google. A grouped Ads form a campaign. A successful campaign depends on everything from picking the correct variations and keyword match types. A clear understanding of concepts like ‘Broad Match’, ‘Phrase Match’, ‘Exact Match’ and ‘Negative Match’ make all the difference to your campaign. A good campaign manager understands the impact of Ad Positioning that depends on Ad Rank. Ad Rank is basically determined by the Quality Score of your Ad group.

Display Advertising

The Google Display Network gives your business that extra edge by allowing you to connect with your target audience. The extensive variety of Ad formats enables you to extend your outreach across the web space. The idea is show up at the right place at the right time. Google’s display network spreads across millions of websites that actually covers about 90 percent of the Internet surfing population.

There are certain things that you can do to achieve maximum web visibility. Contextual targeting is one such. You have the freedom to choose certain types of pages and sites where you wish your ads to be displayed. That way you can define your niche audience. Manual placements also give you an extra edge, so that you can pick specific sites, RSS feeds, mobile apps, online videos et al where you can display your advert.

Social Media Marketing

Almost everyone who can use a phone or a mobile device is on the Social Media. Be it Twitter, Facebook, Google+, Whatsapp, YouTube, Linkedin, et al, 80 percent of the potential customers are active on some forum or the other. Almost everyone these days has an opinion about practically everything! So if you are not there you’ll lose out on a lot of relevant conversation that can actually help you map your target audience. Forums like Facebook allow you to create a complete Business Page that can be used solely for marketing. Social media works wonders for small businesses. These forums are informal and allow you to exchange views, comments and feedback with your followers, customers and potential consumers.

Mobile Ads

Mobile advertisements play a very important role in helping to promote your business online. ‘App-install-ads’ is the new way to promote your business. These ads prompt visitors to download a mobile app. The good thing about these ads that they can be tracked and quantified very easily!


Web SEO Analytics, Social Media Analytics and Advertising Analytics: all help to promote your business online. There are free channels as well as paid forums through which you can advertise. Analytics only help in strategically planning, executing and measuring your online campaigns.

How to Recover from Google Hummingbird

On the eve of its 15th anniversary Google launched a new algorithmic change which makes a huge difference in its SERPs. Many sites are affected by this new algorithm. Hummingbird rolls out for improving search results. The main objective of the algorithm is to get more precise and fast results. The below points are some SEO techniques which will be fruitful in ranking your website better post the update. The goal is to have a balance mixture of psychology (human intent), content and authorship to boost the overall SEO ranking which is also called as indirect SEO.

Content do not need to be SEO rich


If you maintain your blog or website and post content across different platforms online then you do not need to pay thousands of dollars to SEO agencies to do SEO tasks for you. In addition, you can get all the basic SEO strategies using Yoast SEO plugin.

You see, building a good and strong presence is vital when it comes to surviving in this blogging industry. This is why you need all hands on deck, and make sure your content is able to satisfy your readers.

Quality content is definitely needed


Content still plays an important role

This is some sort of a no-brainer. Words around popular search engine forums tell that Google is looking for more unique content than just plain articles.

When you are posting some articles or blogs, make sure that you are not doing what others are doing (focusing more on quantity than quality) or at least try not to. Of course, with over 60 million blogs and articles out there, this is rather insane and impossible to accomplish but at least don’t copy and paste everything that you read.

Readers love to read unique content. If they could not find unique information anywhere else than your site, they will visit your website. Do this and you will find them coming back for more and if Google sees good traffic coming from your blog, it is a signal to send even more traffic towards your blogging or article sites.

   The love-hate authorship factors


Do you agree that Google Authorship plays a role in terms of blog ranking?

Let us go back the memory lane for a moment. When Google+ was first announced, it was a huge hype and everyone was trying to enable Google Authorship on their blogs.

We all thought that it was a good way to boost SEO but is just one of the factors that Google considers to rank a website. A long discussion was done recently among Google+ community and it was confirmed that Google Authorship doesn’t affect SEO at all.

   Open Graph and Microdata


In short,  WPSocial SEO Booster is used to make sure that markups are done correctly for your blogs. It may and may not make a difference when it comes to the naked eyes but this is a totally different scenario when it comes to search engines.

Authorship is important and it is a great way to prove to search engines that you are genuine. WPSocial SEO Booster will help you in terms of:

  1. Creating correct microdata for your blog
  2. Enable authorship markup
  3. Facebook Open Graph integration
  4. Twitter cards
  5. Increase site performance
  6. Review features, social sharing button and Google Interactive features included

The best way is to avoid penalties by Google is to help the search engine in doing its task in a better way. You can help Google by contributing to the web space in a positive manner instead of dumping poor content and spamming links.

How to Recover from Penguin Attack

Since April 2012, the time when Google Penguin was rolled out there are many websites who couldn’t recover from hit by the update. In 2012 the research agency receptional.com undertook to a survey to understand the reasons for Penguin attacks on sites. Some UK based companies started to work under this agency and within a few weeks of time their site’s traffic was plummeted by 62% with unnatural links showing from Google Webmasters Tools. The Keywords also fell 50 points from their original position in the SERPs. So they start to research and found that the drop in traffic is for two reasons:

A manual penalty against ‘link spam’ and

An algorithmic penalty, later confirmed as Penguin

So, they did the following:

  • Our PPC team set up a “brand only” campaign so that searchers were still able to find our client in the search results.
  • At the same time, we built a new website on a fresh domain. The domain name was very similar to the client’s existing site, and very quickly we were able to rank for the client’s main brand term.
  • Once the new domain was ranking well, we were able to stop spending on the PPC campaign. We were able to focus on investigating the reasons for the penalties.

Using Majestic SEO’s back link data as well as Google’s Webmaster Tools’ data we discovered that the site had been affected by a negative SEO campaign targeted at a partner site that linked directly to our client. The attack planted hidden links within the CSS page styling. The attacker had used hidden anchor text that a search engine spider would clearly recognize as spam.

So, here are the ultimate results they found out to recover from Google Penguin attack:

  1. Improve your website Content, do not use copied content.
  2. Avoid Link spamming.
  3. Please do not use same content for articles circulation.
  4. Do not create more than 50 back links in a day.
  5. Avoid directories submission as far as possible. Now they have no juice. Try to use only High PR Directories.
  6. Use backlink creation like; 80% no-follow ::20% do-follow backlinks ratio.
  7. Create link wheels with 5-6 web 2.0 websites and circulate them with fresh and unique content on it.
  8. Do not use Anchor texts as far as possible.
  9. Work with only and only niche related websites for the off page seo activities.
  10. Do not duplicate meta tags,titles, do not stuff them and use internal links as much as possible.

Recovery From Google Panda Attack

Google Panda was released on 2011 and its both boon and curse for the Seo websites. Before we move to recovery Panda tips you should be aware that Panda is a domain level penalty. Panda is algorithm iteration and according to Mat Cutt sites are penalized for over Seo optimization. So, avoid the black Hat Seo techniques and give more attention on quality content and increase the social media presence. Google Panda actually teach us the importance of targeted keywords and its need in a post. By the targeted keywords slowly you can increase your global traffic visitors.

Before going to recovery first we have to understand the kind of websites Google panda is going to affect.

  • A website with thin content.
  • Website working as a content farm.
  • Website with useless indexed pages in Google.
  • Website with bad SEO infrastructure.
  • Duplicate Content.
  • Too many Advertisements.
  • Grammatical errors.
  • Slow loading time.
  • Black hat SEO
  • Too many broken links
  • Weak meta description

Continue reading Recovery From Google Panda Attack