Top SEO trends of 2020 – powerful and innovative SEO practices

Follow my blog with Bloglovin

The rising competition among online businesses makes it more important than ever before to work with smart and efficient SEO services. However, it is not just enough these days to get your website optimized; you should also be abreast with all the latest and advanced SEO methods as they can be of assistance to you when you want to boost your business potential. Companies that offer SEO services must be aware of these methods as they can ensure better online ranking results for their clients.

Here is a look at some powerful and innovative SEO practices you should know about. These practices define the current trends and practices in the world of SEO. We are likely to see them used more and more in 2020 and beyond.

Best SEO practices in 2020?

Voice Search
SEO influencers
Enhanced user experience
Mobile friendly website
Valuable content
Video content

Voice Search

With devices like Google Echo and Amazon Alexa making the best use of voice commands, it is not surprising that voice search is going to transform the sphere of SEO at some point of time. The general clarity and precision of voice based technology have improved greatly over the years and machines can now detect and understand voice commands with much greater accuracy. Since it is naturally easier and more user friendly to just use voice commands to search something instead of typing the whole thing down, it is natural that more people are going to use voice search in the year 2020 and beyond. The search terms associated with voice search will be involving a lot of long tail keywords as they can make it easier for people to try and find the specific thing that they are looking for. Therefore, SEO companies should optimize websites for voice search, long tail keywords and most relevant local SEO results.

SEO influencers

There is going to be an increased usage of SEO influencers in the upcoming months and years. This is because influencers help to drive in more traffic for any kind of website. Industries like fashion, travel and hospitality are likely to make use of a lot of SEO influencers. The general ecommerce industry is also going to be heavily influenced by this trend. Moreover, the influencers always help to convince the target audience that they are being directed to websites that they can rely on. This is definitely going to boost the sales margins for the online businesses. By having greater levels of traffic, online businesses can focus on having more leads that they can convert into sales. However, the use of influencers must be combined with powerful content in order for this strategy to work effectively.

Enhanced user experience

Better user experience is the key to improve ranking in the search engine result pages. Unless a website is able to pack a powerful performance for their users, they are hardly going to spend much time in that website. Hence websites need to find out the factors that prevent them from delivering a better user experience to their target customers and then resolve them as quickly as possible. This can involve increasing the loading speed of the web pages, providing with smooth navigation options, getting rid of any clumsy features and keeping the business site as simple and user friendly as possible.

Mobile search

With more and more people using their smartphones to browse all kinds of online content, it is vitally important that you have your business website optimized for the mobile audience. Unless your website is mobile friendly, you cannot really expect it to have any potential to obtain superior ranking or higher levels of business leads.

Valuable content

There is considerable debate over whether you should have blogs and articles that are substantially long, i.e. about 2000 words or keep them short and crisp. The fact that is larger text contents can actually encourage your target customers to spend more time in your business portal which means that it can improve the online ranking of your website. However, you should focus on creating the most relevant content that can offer value to the visitors. If the visitors think that you have got nothing important to say, they are not going to waste their precious time by going through your long and tedious content. Hence the quality, as well as the relevance of the text content, is the most vital factors when it comes to deciding on the SEO value of the website.

Video content

More companies are going to use videos when it comes to promoting their business or the quality of products and services that they have to offer. It is now a well known fact that videos have a way of attracting audience like nothing else. People love to watch videos that have interesting stories to offer. This helps them to connect with the brand and invest in it. Even Google algorithms love video content and therefore videos are going to be very popular in the coming months and years.

These SEO trends discussed above are going to play an active role in determining the online ranking of websites in the SERPs.

Why digital marketing is important

Have you ever felt that you can achieve more with your business but somehow you don’t get to strike the right chord with your target customers? Then you should definitely invest in some high quality digital marketing solutions that can help you to reach out to your target customers more successfully. Digital marketing is an innovative tool that is used by most businesses these days when they are trying to create a strong presence in the online world. In today’s world, customers do extensive product research online before they choose to buy a specific item. Business owners also know that unless they make use of digital marketing, they will fall behind while trying to attract the attention of the target audience.

Without having the right kind of online presence, it would be difficult for you to deal with the rising competition that you may face in your industry. In these days, every company uses digital marketing services. However, the one that uses the best marketing strategy stands apart from all the rest when it comes to attracting the attention of the buyers. Without having the services of a reputable online marketing company, you won’t be able to do proper market research that will let you know the needs and demands of your targeted buyers. You will also not be able to make important business decisions that will strengthen your position in the market and let you do business for the long haul. It is due to this reason that most business firms choose to use smart end online marketing solutions that will help them to get an edge over their customers.

Currently there are many well known digital marketing companies in India that can offer you efficient marketing solutions which you can use for boosting your ROI. You may have the best quality products in the market, but unless you implement effective marketing techniques to promote them, you won’t be able to reap the financial rewards out of them. Once you start making use of digital marketing services, you will see a marked improvement in your business. You will not only make more money but also have a lot of customers take active interest in what you have to offer. You can then use your market reputation to create new products and offers that your audience will find intriguing and engaging.

To make sure that you have the best returns for your business, it is important that you choose your service provider carefully as a lot would depend on that. A recognized digital marketing company with many years of experience can not only guide you to come up with effective marketing strategies but also implement them carefully so that you see the best results in a short time. From creating custom content for you to optimizing your website with the best keywords, using social media marketing solutions to targeted email marketing, these companies can offer you complete support when you want to enhance your business returns and appeal to customers in a better way.

Why SEO generates best leads for your business

Every month, more than hundred billion searches are performed by people all over the world on Google. It is therefore no wonder that investing in an organized SEO campaign can have great results for your business. Among the different types of online marketing strategies that you can try out, SEO is by far one of the most simple and result driven. Effective search engine optimization can not only bring you more traffic but it can also get you more leads which you can then convert to sales. It is therefore no wonder that most companies all over the world prefer to invest in effective SEO solutions.

Effective of SEO in bringing more leads

While there are many other types of online marketing strategies such as PPC marketing, email marketing, social media marketing and affiliate marketing, SEO is considered to be the most effective way to promote a business in general or even let everyone know about a special offer. It is a well known fact that SEO generates faster results and more leads than the other types of marketing methods. The majority of people prefer to do online research before buying any kind of product. It is due to this reason, companies leave no stone unturned to optimize their websites so that they can be at the forefront of business and have an edge over their competitors. Moreover, SEO offers cost effective methods to business owners to promote their products and services.

Here are some of the most effective ways to generate more leads for your business website. 

  • The first thing that you need to do to lead more leads is to optimize your website with the right kinds of keywords. Using the right short tail and long tail keywords is important when you want to attract the target audience through the search engines. It is always a good idea to make use of a single keyword with high search volume than multiple keywords with low search volumes. Since you will be regularly competing with numerous well known brands, it is necessary that you develop your SEO strategy in a manner that can help you to stand out from your competitors.
  • A very good way to improve your online presence is by making smart use of the long tail keywords. The long tail keywords can be described as keyword phrases that have at least 4 to 5 words in them. By implementing the long tail keywords that are relevant to your brand, business or product, you can easily generate the interest about your company and its products in the minds of your customers. The long tail keywords are specifically well suited for local businesses but can also be used by non-local companies as well. The long tail keywords enable you to keep the searches more specific. This means that by optimizing your site for them, you can have your target customers visiting your website more frequently.
  • Another important and effective method that you can use to boost your leads is by studying your competition and understanding their motives when they are working on their marketing goals. Learning more from your competition can help you to generate backlinks from reputable sources which can in turn help you to get more traffic and leads. You can also create a high quality backlink database for your company. However, make sure that you only use high quality and legitimate backlinks as otherwise that will do you more harm than good.
  • You should also focus on creating a website that is designed in a responsive manner. This will automatically generate more visitors for your business site.

How to Recover from Google Hummingbird

On the eve of its 15th anniversary Google launched a new algorithmic change which makes a huge difference in its SERPs. Many sites are affected by this new algorithm. Hummingbird rolls out for improving search results. The main objective of the algorithm is to get more precise and fast results. The below points are some SEO techniques which will be fruitful in ranking your website better post the update. The goal is to have a balance mixture of psychology (human intent), content and authorship to boost the overall SEO ranking which is also called as indirect SEO.

Content do not need to be SEO rich

Mark

If you maintain your blog or website and post content across different platforms online then you do not need to pay thousands of dollars to SEO agencies to do SEO tasks for you. In addition, you can get all the basic SEO strategies using Yoast SEO plugin.

You see, building a good and strong presence is vital when it comes to surviving in this blogging industry. This is why you need all hands on deck, and make sure your content is able to satisfy your readers.

Quality content is definitely needed

Quality

Content still plays an important role

This is some sort of a no-brainer. Words around popular search engine forums tell that Google is looking for more unique content than just plain articles.

When you are posting some articles or blogs, make sure that you are not doing what others are doing (focusing more on quantity than quality) or at least try not to. Of course, with over 60 million blogs and articles out there, this is rather insane and impossible to accomplish but at least don’t copy and paste everything that you read.

Readers love to read unique content. If they could not find unique information anywhere else than your site, they will visit your website. Do this and you will find them coming back for more and if Google sees good traffic coming from your blog, it is a signal to send even more traffic towards your blogging or article sites.

   The love-hate authorship factors

Author

Do you agree that Google Authorship plays a role in terms of blog ranking?

Let us go back the memory lane for a moment. When Google+ was first announced, it was a huge hype and everyone was trying to enable Google Authorship on their blogs.

We all thought that it was a good way to boost SEO but is just one of the factors that Google considers to rank a website. A long discussion was done recently among Google+ community and it was confirmed that Google Authorship doesn’t affect SEO at all.

   Open Graph and Microdata

Microdata

In short,  WPSocial SEO Booster is used to make sure that markups are done correctly for your blogs. It may and may not make a difference when it comes to the naked eyes but this is a totally different scenario when it comes to search engines.

Authorship is important and it is a great way to prove to search engines that you are genuine. WPSocial SEO Booster will help you in terms of:

  1. Creating correct microdata for your blog
  2. Enable authorship markup
  3. Facebook Open Graph integration
  4. Twitter cards
  5. Increase site performance
  6. Review features, social sharing button and Google Interactive features included

The best way is to avoid penalties by Google is to help the search engine in doing its task in a better way. You can help Google by contributing to the web space in a positive manner instead of dumping poor content and spamming links.