The rising competition among online businesses makes it more important than ever before to work with smart and efficient SEO services. However, it is not just enough these days to get your website optimized; you should also be abreast with all the latest and advanced SEO methods as they can be of assistance to you when you want to boost your business potential. Companies that offer SEO services must be aware of these methods as they can ensure better online ranking results for their clients.
Here is a look at some powerful and innovative SEO practices you should know about. These practices define the current trends and practices in the world of SEO. We are likely to see them used more and more in 2020 and beyond.
Enhanced user experience
Mobile friendly website
With devices like Google Echo and Amazon Alexa making the best use of voice commands, it is not surprising that voice search is going to transform the sphere of SEO at some point of time. The general clarity and precision of voice based technology have improved greatly over the years and machines can now detect and understand voice commands with much greater accuracy. Since it is naturally easier and more user friendly to just use voice commands to search something instead of typing the whole thing down, it is natural that more people are going to use voice search in the year 2020 and beyond. The search terms associated with voice search will be involving a lot of long tail keywords as they can make it easier for people to try and find the specific thing that they are looking for. Therefore, SEO companies should optimize websites for voice search, long tail keywords and most relevant local SEO results.
There is going to be an increased usage of SEO influencers in the upcoming months and years. This is because influencers help to drive in more traffic for any kind of website. Industries like fashion, travel and hospitality are likely to make use of a lot of SEO influencers. The general ecommerce industry is also going to be heavily influenced by this trend. Moreover, the influencers always help to convince the target audience that they are being directed to websites that they can rely on. This is definitely going to boost the sales margins for the online businesses. By having greater levels of traffic, online businesses can focus on having more leads that they can convert into sales. However, the use of influencers must be combined with powerful content in order for this strategy to work effectively.
Enhanced user experience
Better user experience is the key to improve ranking in the search engine result pages. Unless a website is able to pack a powerful performance for their users, they are hardly going to spend much time in that website. Hence websites need to find out the factors that prevent them from delivering a better user experience to their target customers and then resolve them as quickly as possible. This can involve increasing the loading speed of the web pages, providing with smooth navigation options, getting rid of any clumsy features and keeping the business site as simple and user friendly as possible.
With more and more people using their smartphones to browse all kinds of online content, it is vitally important that you have your business website optimized for the mobile audience. Unless your website is mobile friendly, you cannot really expect it to have any potential to obtain superior ranking or higher levels of business leads.
There is considerable debate over whether you should have blogs and articles that are substantially long, i.e. about 2000 words or keep them short and crisp. The fact that is larger text contents can actually encourage your target customers to spend more time in your business portal which means that it can improve the online ranking of your website. However, you should focus on creating the most relevant content that can offer value to the visitors. If the visitors think that you have got nothing important to say, they are not going to waste their precious time by going through your long and tedious content. Hence the quality, as well as the relevance of the text content, is the most vital factors when it comes to deciding on the SEO value of the website.
More companies are going to use videos when it comes to promoting their business or the quality of products and services that they have to offer. It is now a well known fact that videos have a way of attracting audience like nothing else. People love to watch videos that have interesting stories to offer. This helps them to connect with the brand and invest in it. Even Google algorithms love video content and therefore videos are going to be very popular in the coming months and years.
These SEO trends discussed above are going to play an active role in determining the online ranking of websites in the SERPs.