Future of digital marketing in India

The industry of digital marketing has grown exponentially over the last 10 to 15 years. More people are using smartphones these days than ever before and this has really simplified the way companies use marketing techniques to reach out to their target customers. Even SMEs and local business owners in India are starting to use digital marketing in order to enjoy greater business returns. Under such circumstances, it is safe to say that the future of digital marketing in India is quite bright.

Let’s have a look at how digital marketing has touched the lives of people in India.

Transformation within the traditional marketing practices

coffee and tea

Traditionally in India marketing was done by word of mouth or through door to door sales. They also used manual efforts and manpower to promote their goods and services. However, with the advancement of technology, it has now become possible for companies to make use of digital marketing to reach out to maximum number of people in a short time. Digital marketing methods are now used by all kinds of industries to promote their businesses and working on branding techniques. Whether it is real estate or electronic goods, digital marketing has made it possible to secure more numbers of sales within a specific period.

Greater convenience

Unlike traditional forms of marketing which often took a lot of time, effort and money, digital marketing is easy on the pockets and it also takes much less time to generate the same kind of results that would normally be achieved with a 3 month long promotional scheme. The contemporary marketing options offered by digital technology has made it possible for implement new and better promotional strategies that were impossible even 10 years ago. Such benefits have greatly enhanced the demand for digital marketing services among a wide range of business owners.

Digital India initiative by Indian Government and its benefits

Recently the Indian Government under the leadership of Narendra Modi has launched the Digital India initiative which is a move to make every kind of public service in India completely digitalized. This move to make India a digitally empowered society as well as a digital knowledge economy has been encouraged by people by numerous sectors. The direct impact of this is already being felt in the business scene across the various social and economical segments within the country. The government is also planning to implement digital education for people in different parts of the country so that they can also actively take part in this digital transformation.

Reaching out to the global markets

digital society

Being a digital society and economy can make it easier for India to reach out to a wider base of customers all over the world. Through various digital platforms like Twitter, FaceBook, Instagram and LinkedIn, companies can easily reach out to audience in all parts of the world. Since social media platforms have an extensive reach, it can make it possible for Indian stores and business owners to connect with buyers all over the globe.

Why SEO generates best leads for your business

Every month, more than hundred billion searches are performed by people all over the world on Google. It is therefore no wonder that investing in an organized SEO campaign can have great results for your business. Among the different types of online marketing strategies that you can try out, SEO is by far one of the most simple and result driven. Effective search engine optimization can not only bring you more traffic but it can also get you more leads which you can then convert to sales. It is therefore no wonder that most companies all over the world prefer to invest in effective SEO solutions.

Effective of SEO in bringing more leads

While there are many other types of online marketing strategies such as PPC marketing, email marketing, social media marketing and affiliate marketing, SEO is considered to be the most effective way to promote a business in general or even let everyone know about a special offer. It is a well known fact that SEO generates faster results and more leads than the other types of marketing methods. The majority of people prefer to do online research before buying any kind of product. It is due to this reason, companies leave no stone unturned to optimize their websites so that they can be at the forefront of business and have an edge over their competitors. Moreover, SEO offers cost effective methods to business owners to promote their products and services.

Here are some of the most effective ways to generate more leads for your business website. 

  • The first thing that you need to do to lead more leads is to optimize your website with the right kinds of keywords. Using the right short tail and long tail keywords is important when you want to attract the target audience through the search engines. It is always a good idea to make use of a single keyword with high search volume than multiple keywords with low search volumes. Since you will be regularly competing with numerous well known brands, it is necessary that you develop your SEO strategy in a manner that can help you to stand out from your competitors.
  • A very good way to improve your online presence is by making smart use of the long tail keywords. The long tail keywords can be described as keyword phrases that have at least 4 to 5 words in them. By implementing the long tail keywords that are relevant to your brand, business or product, you can easily generate the interest about your company and its products in the minds of your customers. The long tail keywords are specifically well suited for local businesses but can also be used by non-local companies as well. The long tail keywords enable you to keep the searches more specific. This means that by optimizing your site for them, you can have your target customers visiting your website more frequently.
  • Another important and effective method that you can use to boost your leads is by studying your competition and understanding their motives when they are working on their marketing goals. Learning more from your competition can help you to generate backlinks from reputable sources which can in turn help you to get more traffic and leads. You can also create a high quality backlink database for your company. However, make sure that you only use high quality and legitimate backlinks as otherwise that will do you more harm than good.
  • You should also focus on creating a website that is designed in a responsive manner. This will automatically generate more visitors for your business site.

How Social Media can Benefit SEO!

SEO is a major business strategy that is used by every business firm these days. Along with it, it is also important to make effective use of social media marketing as that can help in bringing more traffic to the business website. Both SEO and social media marketing are inbound and organic strategies that effectively focus on enhancing the appeal of a brand and attract visitors naturally. Social media greatly relies on top quality content along with strong and visible brand presence. Therefore the efforts that you implement on SEO methods can truly improve the reach of your social media. It can also help you to boost your search rankings.

Here are some of the most important benefits that you can obtain from social media marketing.

Increasing the followers of your business

The number of followers that you have through your brand’s social media profiles can have a major impact on your SERP rankings. The more are the numbers of likes and followers that you have through sites like FaceBook and Twitter, the greater are your chances of having greater visibility in Google search rankings. Google can easily detect the quality and numbers of your followers. Hence you should focus on building your followers organically instead of buying large numbers of proxy followers. While this means that you need to spend more time in improving your Search Engine Ranking and social media marketing strategies, it can provide you with the fruits at the end of the day. You should try to present your company and brand in a unique and consistent manner. A good way to do this is to post useful articles, open inquiries, helpful tips and create general discussion items. You can then follow up and initiate discussions with your users simply by engaging them in a direct conversation. Such conversations can lead to direct customer engagements which can help you to build and manage a substantial interactive following. This also paves the way for you to encourage new and potential followers to take an interest in your brand.

Optimizing your posts regularly for searches

It is not only important for you to create top quality and useful content for your followers but you should also optimize your posts. In order to do this, you must have some pre-existing content to start with. Apart from Knowledge Graph entries and news articles, Google loves to have social media updates regularly posted in the SERPs. By optimizing the posts, you can have more numbers of people reading them and taking an interest in what you have to offer. To achieve the best results, make sure that you use an infographic, a video, or a link to an article as an anchor for your post. Next, as you post the content, frame the foundation with the text that has been optimized for some specific search.

Trying to accumulate more external inbound links

The social media channels are extremely useful when you are looking to have plenty of external websites to link their portals to your content. The more numbers of diverse external links that you have, the greater authority you are going to have as per Google’s recommendations. It is however important that you only have the best of high quality and authoritative content. Unless you do so, you are not going to have anything to attract such links. The social media mainly serves as a platform for promoting your content. However, it is still important that you have good content to begin with. If your content is unique, useful and of high quality, then the social media channels can serve as networks through which you can have the desired numbers of followers and customers. Make sure that your present your content on the currently existing discussions and threads as it can help your content to generate authority and the enhance potential sources of external links.

Influencing the phenomenon of social sharing

Just like external links, social sharing also contributes to building a brand’s overall authority. For Google and other search engines, any indication of a verifiable external source validating your brand or your content is grounds for a small improvement in domain authority. This means that the more number of people sharing your content, the greater is its validity and importance in the eyes of Google. Likes, favorites, shares, replies as well as retweets lead to developing such increased authority. It has been proven time and again that the finest way of promoting increased social sharing is by appealing to the users directly. Another benefit of sharing is that the more numbers of people is going to share such a type of content across various social media platforms, the greater interest will people take on the content. This will again lead them to share or like the content even more as they spread it to a new audience.

10 reasons small businesses need to use social media

Are you a small business owner who is struggling with competition and trying to find new ways to improve your business returns? Then you should definitely use social media marketing as it can help you to reach out to a large base of customers and develop your brand. You might think that social media marketing is something that is meant for only large business firms but you could not be more wrong. Numerous businesses have already improved their ROI with social media marketing and you can do so as well.

Here are the top 10 reasons as to why should you consider investing in social media marketing.   

Helps to enhance brand recognition

With effective social media marketing, you can enjoy the fruits of greater brand recognition within a small span of time. You can make new customers easily and offer better products and services to your existing customers. Social media helps you to reach out to a large base of potential customers rather easily. When you have an active presence in multiple social media sites, it can only lead to further brand recognition and increase brand reliability.

Greater conversion rates

Without accelerating conversion rates, it would be difficult for you to boost the financial returns of your business. Social media marketing helps you to enhance your conversion rates and allows your customers to know the human side of the company behind the brand. This is something that you will need when you are looking to boost brand engagement and confidence. As most buyers these days only communicate with a company through the technical side of their online presence, having a strong social media presence helps you to show your customers that you care for them.

Serves as an excellent channel for lead generation

Need More Leads for your Business

Lead generation is vital for optimum business results. When you share posts on different social media accounts, it actually helps you to generate more leads for your company. With the right kind of social media marketing, you can have access to old and new customers and even appeal to potential first time customers who may want to try out what your business has to offer.

Enhances search engine ranking and boosts inbound traffic

As you post more amounts of high quality content on social media, your inbound traffic is going to soar even higher. With more traffic you naturally have greater number of conversions. It has also been found that social media marketing can greatly boost rankings in the search engine result pages. 

Greater brand loyalty

It is a well known fact that social media marketing can help in enhancing brand loyalty. With social media you can connect with your target audience and help you to make sure that they become loyal followers of your business for many years to come.

Offers fast return on investment

Greater conversion and Fast ROI

A major reason why many small business owners fails to make their mark while competing with big names is that they find it incredibly difficult to keep up with the high end marketing strategies that are adopted by the large firms. Such marketing methods require a lot of money and not everyone can afford to spend such a hefty sum. However, compared to traditional marketing techniques, social media marketing can be used by practically anyone and it is this that makes it possible for them to have the edge they want against their competitors. Once you open up social media profiles with leading platforms like FaceBook, YouTube, LinkedIn, Twitter and Pinterest, you can find that your business prospects enhances in a short time. 

Brings down marketing costs

One of the main reason for you as a small business owner to try out social media marketing is that it can very easily bring down your marketing costs to a great extent. Most of the social media channels allow business owners to make free profiles. You can then hire a digital marketing agency to maintain your profile and post top quality content on a regular basis so that it generates interest among your audience. However, even though maintaining social media profiles incurs a cost, the total expenditure is still much less than what you may need to pay when you use traditional methods of advertising. You can then save a lot of money and put such resources into better use.   

Better Audience Insights

potential customers for social media

When you use social media advertising, you get to directly interact with your current and potential customers on a regular basis. This means that you get to develop a fair idea about their preferences, needs, likes and dislikes, buying tendencies and information on demographics. Such knowledge can come as extremely handy when you are looking to build your business and promote it through social media. 

Excellent sharing of information

Social media is a highly aggressive platform when it comes to sharing information. In fact, news about your business can spread like wildfire within just a few hours. This is much better than other advertising methods that may take many weeks for you to get noticed. 

It helps in developing connections with other businesses

Social media is a great way to communicate with various industry experts and other business owners. These can help you to get connected with new distributors and also form strategic business partnerships that can be beneficial for your company. It can also help you to come up with new plans and ideas which may help you in generating better business results in the long run.

Why does your Business need a Website?

Considering the fact that digital marketing has been around for more than 2 decades, adoption rate by small businesses in India is surprisingly low.Though it is a proven fact that more than 60 percent of the population is mobile/android/ tablet or iPhone savvy! A popular survey measuring the digital marketing propensities of small and medium sized businesses in India reveals a lot. For one, most organizations have no or a shoddy website. Some have websites that were built 15 years ago and never updated since. There are others with maintenance issues; in most cases organizations allocate little or no budget for website maintenance and digital marketing. Small enterprises across India have been slow in adopting online marketing strategies; this despite the ecommerce boom and proven advantages of advertising online.

Why does your Business need a Website

High time small time entrepreneurs and businessmen understand certain things:

  • The online world has revolutionized human communication to an unbelievable extent.
  • Just because you don’t sell online doesn’t mean you shouldn’t have an online presence. In fact your location, address, services and products should be out there on the web space. This will help those searching for your kind of service to locate you and physically visit you. Branding of course happens naturally.
  • Businesses should realize that more than 80 percent of the population in India is dependent on the web for information. Whenever they want to purchase or avail a service in a particular area, they search online for information. So you must ensure that though your store is open at designated working hours, your information is out there in the public space 24 x 7.
  • Gone are the days when a simple banner ad outside your shop window would attract customers. Today you can extend your outreach by using online media to advertise your services and products. So those who under normal circumstances may not visit your store, will; because they have read about your business online!
  • If not anything else, your contact information and email ID should be widely advertised.
  • No small business should ignore the fact that there are others selling similar products with extensive online presence. By not advertising online you are losing business to the more tech savvy.
  • Oftentimes businessmen tend to ask “why should I ape others?” The simple answer to the question is don’t! Create something unique and present it to your audience. Remember people prefer fresh and new stuff. If you have a solution that caters to a specific need then you are all set to go.

Top Reasons why you cannot do without a website

A good website is as good as or better than printed ads and brochures. Designing, printing and distributing brochures can be a very expensive process. Once you distribute pamphlets there is no guarantee you’ll get a better ROI. Pamphlets eventually find their way to dustbins, drawers and chests. What a waste of paper, effort and money. A good website on the other hand is out there 24 cross 7. Prospects can read about your service offerings and updates anytime. In case your business is dependent on networking and connections, then in most cases people may want to check out your website.

Business Loans

Small enterprises often have to make loan applications in banks. Not having a proper website can turn into an unprecedented roadblock. The existence of a website increases the value of your enterprise. A good and optimized website can influence hundreds of readers. In the long run it helps a great deal in branding.

Effective Customer Support

A list of FAQ’s or a good ticketing system can help you reduce customer support costs.
The above mentioned are just a few reasons why your business needs a website. There are plenty of other advantages apart from the ones mentioned above. A well-built site gives credibility to your business and in many cases break barriers with the bigger players in the market.

Six Smart Ways to Promote Your Business Online

Effective advertising is the key to promote and popularize your business. Creating a brand and earning customer trust is a long and tedious process. Whether you are an old timer or have just started a new business; there is no substitute for advertising! In fact in today’s technology driven world online and mobile advertising has taken on a completely new meaning. Practically everyone is online 24 * 7! Androids, Tablets, Mobile Phones and other devices have opened up a sea of opportunities for advertisers.

Interestingly most new and old businesses seem to have understood the value of reaching out to their target audience online. The web-space is flooded with ecommerce sites that sell practically everything under the sun! In a situation such as this, one begins to wonder as to how to stand out and grab eyeballs. After all there are hundreds of other businesses selling the same product and service as yours on the Internet; and probably in the same geographic. So what can you do to give your website the right push? The key to reaching out to your target audience lies in appearing on top of Search Engine results.

This brings us to the moot point. How to promote your business online?

Six Smart Ways to Promote your Business Online!

To begin with you must have a clear vision and a proper strategy to market your product or service. In case you have something that others providers cannot provide, that’ll definitely give you an edge over your competitors. People are always looking for something new. And in case your product is run of the mill then the least you can do is to package old wine in a new and fancy bottle in style! That works as well!Your website must be able to turn your site visitors into business prospects, with a strong ‘Call to Action’.Check out the following smart hacks that can actually help you promote your business online.

Search Engine Marketing

Search Engine Marketing

The main objective of Search Engine Marketing is to get maximum online visibility for your business. SEM basically involves advertising through paid advertisements. These ads are keyword enriched and tend to appear on SERP results when users enter keywords on search engines for specific products or services. ‘Keyword management strategy’ plays a key role when creating effective ads for specific products and services. Extensive research for keywords related to your business is extremely important. There are tools that give you detailed information about each ‘suggested’ keyword. For example you will get to know the search volume and competitiveness, so you can pick relevant terms that can give your website maximum mileage. A good tool will also suggest a list of ‘negative keywords’ that you should avoid?

When designing an advert, you must pay special attention to ‘keyword grouping’. Your Ad account structure can make all the difference to your campaign. After all that is the best way to achieve higher ‘click through rates’ at lower costs.

Search Advertising

Google Adwords search advertising focuses on paid ads for Google. It is similar to advertising on other search engines like Bing and Yahoo. But Google has certain specifications for all paid ads that are displayed during relevant keyword searches. Organising related keywords into Ad groups is done on the basis of certain specifications unique to Google. A grouped Ads form a campaign. A successful campaign depends on everything from picking the correct variations and keyword match types. A clear understanding of concepts like ‘Broad Match’, ‘Phrase Match’, ‘Exact Match’ and ‘Negative Match’ make all the difference to your campaign. A good campaign manager understands the impact of Ad Positioning that depends on Ad Rank. Ad Rank is basically determined by the Quality Score of your Ad group.

Display Advertising

The Google Display Network gives your business that extra edge by allowing you to connect with your target audience. The extensive variety of Ad formats enables you to extend your outreach across the web space. The idea is show up at the right place at the right time. Google’s display network spreads across millions of websites that actually covers about 90 percent of the Internet surfing population.

There are certain things that you can do to achieve maximum web visibility. Contextual targeting is one such. You have the freedom to choose certain types of pages and sites where you wish your ads to be displayed. That way you can define your niche audience. Manual placements also give you an extra edge, so that you can pick specific sites, RSS feeds, mobile apps, online videos et al where you can display your advert.

Social Media Marketing

Almost everyone who can use a phone or a mobile device is on the Social Media. Be it Twitter, Facebook, Google+, Whatsapp, YouTube, Linkedin, et al, 80 percent of the potential customers are active on some forum or the other. Almost everyone these days has an opinion about practically everything! So if you are not there you’ll lose out on a lot of relevant conversation that can actually help you map your target audience. Forums like Facebook allow you to create a complete Business Page that can be used solely for marketing. Social media works wonders for small businesses. These forums are informal and allow you to exchange views, comments and feedback with your followers, customers and potential consumers.

Mobile Ads

Mobile advertisements play a very important role in helping to promote your business online. ‘App-install-ads’ is the new way to promote your business. These ads prompt visitors to download a mobile app. The good thing about these ads that they can be tracked and quantified very easily!

Analytics

Web SEO Analytics, Social Media Analytics and Advertising Analytics: all help to promote your business online. There are free channels as well as paid forums through which you can advertise. Analytics only help in strategically planning, executing and measuring your online campaigns.

How to Recover from Google Hummingbird

On the eve of its 15th anniversary Google launched a new algorithmic change which makes a huge difference in its SERPs. Many sites are affected by this new algorithm. Hummingbird rolls out for improving search results. The main objective of the algorithm is to get more precise and fast results. The below points are some SEO techniques which will be fruitful in ranking your website better post the update. The goal is to have a balance mixture of psychology (human intent), content and authorship to boost the overall SEO ranking which is also called as indirect SEO.

Content do not need to be SEO rich

Mark

If you maintain your blog or website and post content across different platforms online then you do not need to pay thousands of dollars to SEO agencies to do SEO tasks for you. In addition, you can get all the basic SEO strategies using Yoast SEO plugin.

You see, building a good and strong presence is vital when it comes to surviving in this blogging industry. This is why you need all hands on deck, and make sure your content is able to satisfy your readers.

Quality content is definitely needed

Quality

Content still plays an important role

This is some sort of a no-brainer. Words around popular search engine forums tell that Google is looking for more unique content than just plain articles.

When you are posting some articles or blogs, make sure that you are not doing what others are doing (focusing more on quantity than quality) or at least try not to. Of course, with over 60 million blogs and articles out there, this is rather insane and impossible to accomplish but at least don’t copy and paste everything that you read.

Readers love to read unique content. If they could not find unique information anywhere else than your site, they will visit your website. Do this and you will find them coming back for more and if Google sees good traffic coming from your blog, it is a signal to send even more traffic towards your blogging or article sites.

   The love-hate authorship factors

Author

Do you agree that Google Authorship plays a role in terms of blog ranking?

Let us go back the memory lane for a moment. When Google+ was first announced, it was a huge hype and everyone was trying to enable Google Authorship on their blogs.

We all thought that it was a good way to boost SEO but is just one of the factors that Google considers to rank a website. A long discussion was done recently among Google+ community and it was confirmed that Google Authorship doesn’t affect SEO at all.

   Open Graph and Microdata

Microdata

In short, WPSocial SEO Booster is used to make sure that markups are done correctly for your blogs. It may and may not make a difference when it comes to the naked eyes but this is a totally different scenario when it comes to search engines.

Authorship is important and it is a great way to prove to search engines that you are genuine. WPSocial SEO Booster will help you in terms of:

  1. Creating correct microdata for your blog
  2. Enable authorship markup
  3. Facebook Open Graph integration
  4. Twitter cards
  5. Increase site performance
  6. Review features, social sharing button and Google Interactive features included

The best way is to avoid penalties by Google is to help the search engine in doing its task in a better way. You can help Google by contributing to the web space in a positive manner instead of dumping poor content and spamming links.

How to Recover from Penguin Attack

Since April 2012, the time when Google Penguin was rolled out there are many websites who couldn’t recover from hit by the update. In 2012 the research agency receptional.com undertook to a survey to understand the reasons for Penguin attacks on sites. Some UK based companies started to work under this agency and within a few weeks of time their site’s traffic was plummeted by 62% with unnatural links showing from Google Webmasters Tools. The Keywords also fell 50 points from their original position in the SERPs. So they start to research and found that the drop in traffic is for two reasons:

A manual penalty against ‘link spam’ and

An algorithmic penalty, later confirmed as Penguin

So, they did the following:

  • Our PPC team set up a “brand only” campaign so that searchers were still able to find our client in the search results.
  • At the same time, we built a new website on a fresh domain. The domain name was very similar to the client’s existing site, and very quickly we were able to rank for the client’s main brand term.
  • Once the new domain was ranking well, we were able to stop spending on the PPC campaign. We were able to focus on investigating the reasons for the penalties.

Using Majestic SEO’s back link data as well as Google’s Webmaster Tools data we discovered that the site had been affected by a negative SEO campaign targeted at a partner site that linked directly to our client. The attack planted hidden links within the CSS page styling. The attacker had used hidden anchor text that a search engine spider would clearly recognize as spam.

So, here are the ultimate results they found out to recover from Google Penguin attck:

  1. Improve your website Content, do not use copied content.
  2. Avoid Link spamming.
  3. Please do not use same content for articles circulation.
  4. Do not create more than 50 back links in a day.
  5. Avoid directories submission as far as possible. Now they have no juice. Try to use only High PR Directories.
  6. Use backlink creation like; 80% no-follow ::20% do-follow backlinks ratio.
  7. Create link wheels with 5-6 web 2.0 websites and circulate them with fresh and unique content on it.
  8. Do not use Anchor texts as far as possible.
  9. Work with only and only niche related websites for the off page seo activities.
  10. Do not duplicate meta tags,titles, do not stuff them and use internal links as much as possible.

Recovery From Google Panda Attack

Google Panda was released on 2011 and its both boon and curse for the Seo websites. Before we move to recovery Panda tips you should be aware that Panda is a domain level penalty. Panda is algorithm iteration and according to Mat Cutt sites are penalized for over Seo optimization. So, avoid the black Hat Seo techniques and give more attention on quality content and increase the social media presence. Google Panda actually teach us the importance of targeted keywords and its need in a post. By the targeted keywords slowly you can increase your global traffic visitors.

Before going to recovery first we have to understand the kind of websites Google panda is going to affect.

  • A website with thin content.
  • Website working as a content farm.
  • Website with useless indexed pages in Google.
  • Website with bad SEO infrastructure.
  • Duplicate Content.
  • Too many Advertisements.
  • Grammatical errors.
  • Slow loading time.
  • Black hat SEO
  • Too many broken links
  • Weak meta description

Continue reading Recovery From Google Panda Attack