Digital Marketing Blog for Every Business Growth

How to Rank Your Real Estate Project Pages on Google Maps & Local

If you’re marketing real estate projects, showing up on Google Maps and the Local Pack is a game-changer. These features put your listings front and center when potential buyers search locally — right when they’re ready to explore options nearby.

But how exactly do you make your project pages rank there? This guide breaks down practical, step-by-step strategies to boost your visibility and attract quality local leads.

google local search result — Real search result of this keyword “bungalow projects in kolkata”

What Are Google Maps and the Local Pack, and Why Do They Matter?

Let’s start with the basics. Google Maps is the go-to digital map showing businesses and points of interest, while the Local Pack is the set of top local listings that appear in search results above regular organic listings.

For example, when someone searches for “apartments near me” or “real estate projects in Kolkata,” the Local Pack displays three prominent listings with key details — making it easier for users to pick the right project.

Appearing here means:

You get prime real estate on page one of Google.
Your prospects see your contact info, reviews, and location instantly.
Mobile users get quick access to directions and calls, increasing walk-ins and inquiries.

Bottom line: ranking in Google Maps and the Local Pack connects you with motivated buyers actively searching nearby.

How to Rank Your Real Estate Project Pages on Google Maps & Local Pack

1. Set Up and Perfect Your Google Business Profile (GBP)

Your Google Business Profile is the foundation of local visibility. Here’s how to optimize it:

Claim and Verify: If you haven’t already, claim your GBP and go through Google’s verification process. This proves you’re a legitimate business.
Complete Every Detail: Fill out your project’s address, phone number, website, business hours, and category. Use specific categories like “Real Estate Developer” or “Apartment Complex.”
Add Photos and Videos: Showcase your projects with high-quality images and virtual tours. Visuals boost engagement and trust.
Keep Info Consistent: Make sure your Name, Address, Phone (NAP) are identical everywhere online. Consistency helps Google trust your listing.
Enable Messaging: Allow prospects to contact you directly through GBP for faster leads.

2. Optimize Your Website and Project Pages for Local Search

Your Google Business Profile sends signals to Google, but your website backs up your local authority.

Create Unique Project Pages: Each development deserves its own page with detailed info — amenities, floor plans, pricing, and location.
Use Local Keywords Naturally: Sprinkle in geo-specific phrases like “luxury flats in [City]” or “residential projects near [Landmark]” without overdoing it.
Display Your Contact Info Clearly: Place your NAP on every page — ideally in the footer — matching your GBP exactly.
Make Your Site Mobile-Friendly: Google prioritizes mobile usability, so ensure fast loading and easy navigation on phones.
Add Structured Data Markup: Implement LocalBusiness schema and RealEstateAgent schema to help search engines understand your pages better.

3. Build Local Citations and Consistent Listings Across Platforms

Having your business listed on authoritative local directories and portals strengthens your local SEO.

Submit your business details to popular real estate and local directories like MagicBricks, 99acres, Justdial, and Sulekha.
Double-check that NAP info is uniform across all listings.
Remove duplicates or outdated listings to avoid confusing Google.

4. Collect and Manage Customer Reviews Thoughtfully

Reviews are one of the most powerful ranking factors for Google Maps and the Local Pack — plus they influence buyer decisions.

Ask Your Customers for Reviews: After site visits or deals, encourage happy clients to leave honest feedback.
Respond to Reviews: Engage with both positive and negative reviews professionally — it shows you care.
Showcase Testimonials: Highlight reviews on your project pages or website to build trust.

A strong review profile with timely responses signals credibility and boosts your ranking.

5. Earn Local Backlinks and Community Mentions

Backlinks from reputable local sources are a powerful trust signal to Google.

Collaborate with local bloggers, news sites, and community groups to feature your projects.
Sponsor events or participate in community activities — get mentioned online.
Publish guest posts on local real estate blogs sharing insights or market updates.
Aim for backlinks from authoritative sites relevant to your city or neighborhood.

6. Use Google Maps Embeds and Local Content on Your Site

Help Google connect your website to a real physical place.

Embed Google Maps showing your project’s exact location on your website.
Write blog posts or guides about local amenities, schools, transport links, or neighborhood attractions near your projects.
Mention local landmarks naturally to build a strong local context.

7. Keep Your Google Business Profile Active with Regular Posts

An active profile signals to Google that you’re engaged and current.

Share updates about project milestones, open house events, discounts, or customer testimonials using Google Posts.
Regularly refresh photos or add new videos.
Answer frequently asked questions in your GBP Q&A section to provide quick info.

Bonus Tips: Common Questions & Unique Insights

Q: How important is consistency across platforms?
Very important! Even slight variations in your business name or address can hurt rankings. Use a tool like Moz Local or BrightLocal to audit your citations.

Q: Should I focus on reviews only on Google?
Google reviews carry the most weight, but also collect reviews on portals like MagicBricks or Housing.com — they support your overall reputation.

Q: Can paid ads help with local rankings?
While paid ads don’t directly affect organic rankings, local PPC campaigns increase visibility and traffic, which can indirectly improve engagement metrics and local SEO.

Q: How often should I update my GBP?
Post at least once a week. Consistency matters more than frequency.

Avoid These Common Pitfalls

Don’t use inconsistent or incorrect business details.
Avoid keyword stuffing or spammy reviews.
Don’t ignore mobile optimization.
Avoid creating duplicate Google Business Profiles.

Final Thoughts

Ranking your real estate project pages on Google Maps and the Local Pack is a blend of accurate business info, strategic local SEO Company in Kolkata, active customer engagement, and quality content that speaks to your audience’s needs.

By following these practical steps, you’ll increase your project’s online visibility where it matters most — local buyers looking for their next home.

Ready to get started? Focus on optimizing your Google Business Profile today and build a website that supports your local presence. Over time, with consistent effort, your projects will stand out on Google Maps, driving real leads and growth.

If you want personalized help optimizing your real estate projects for Google Maps and local SEO, just ask — I’m here to help you win the local search game!

Effective SEO strategy for a new website

An effective SEO strategy for a new website involves several key components. The goal is to ensure that the website is optimized for search engines, making it easier for target audiences to find it online. The guide covers key aspects of SEO, including keyword research, on-page optimization, link building, and tracking and analysis, among others. By following the steps outlined in this guide, you can set your new website up for success in terms of search engine visibility and ranking.

Why is SEO valuable for new websites?

SEO is valuable for new websites because it helps improve the visibility and discoverability of the website on search engines. Search engines are one of the primary sources of traffic for most websites, and optimizing your website for search engines can help you reach a wider audience, generate more leads and conversions, and establish your brand online. By implementing best practices for SEO, you can improve your website’s ranking for relevant keywords and phrases, making it more likely for potential customers to find your site when searching for products or services in your niche.

Additionally, a strong SEO strategy can also help you build credibility and authority in your industry, which can help you stand out from the competition and attract more customers over time. Overall, SEO is an essential component of any comprehensive digital marketing strategy, and it is especially important for new websites looking to establish their online presence and reach their business goals.

Why you should select the right domain name for your business

Choosing the right domain name for your business is essential as it can have a lasting impact on your online presence. Your domain name is often the first interaction people have with your brand, and it can influence how they perceive your business. A domain name that is memorable, easy to spell, and relevant to your business can help build a strong brand identity and improve brand recognition. In addition, a domain name that includes keywords relevant to your business can improve your website’s search engine ranking and make it easier for potential customers to find your site.

A domain name that is professional, credible, and easy to remember can also improve the user experience for your visitors and increase trust in your brand. In conclusion, selecting the right domain name is an important step in establishing your online presence, and it is important to carefully consider your options to choose a domain name that aligns with your business goals and represents your brand effectively.

Select the best hosting service provider

Choosing a high-speed hosting provider is crucial for the success of your website. A fast-loading website not only provides a better user experience, but it can also positively impact your search engine optimization (SEO) by improving your website’s speed, which is a ranking factor in search engine algorithms. A high-speed hosting provider can also ensure your website is optimized for mobile devices, which is essential in today’s mobile-first world. In addition, a high-speed hosting provider can offer improved security features to protect your website from potential threats, which can also help to enhance your SEO. Overall, investing in a high-speed hosting provider can have a significant impact on the performance, security, and visibility of your website, making it a wise choice for any website owner.

Create A Solid SEO Plan

Starting a new website can be an exciting and challenging task. In order to ensure that your new website gets the visibility and traffic it deserves, it’s important to have a solid SEO strategy in place. With the right approach, you can help your website rank well in search engines, attract more visitors, and increase conversions. Here are some tips on how to prepare your SEO strategy:

Research Keywords: Before you start building your website, take the time to research keywords that are relevant to your niche. This will help you understand what your target audience is searching for and what keywords they are using to find it. Use tools such as Google’s Keyword Planner to research keywords and identify opportunities for optimization.
Optimize Your Content: Content is the foundation of your website and a crucial component of your SEO strategy. Make sure that your content is well-written, relevant, and optimized for search engines. Use keywords in your content, but don’t overuse them. Search engines penalize websites that engage in keyword stuffing, so make sure to keep your content natural and engaging for your audience.
Use Meta Descriptions: Meta descriptions are brief summaries of your website’s content that appear in search engine results. They are an important part of your SEO strategy because they can help to attract visitors to your website. Make sure that your meta descriptions are clear, concise, and contain relevant keywords.
Make Your Website Mobile-Friendly: With the increasing use of mobile devices to access the internet, it’s more important than ever to make sure that your website is mobile-friendly. A mobile-friendly website not only provides a better user experience, but it can also help improve your search engine rankings.
Build Quality Backlinks: Backlinks are links from other websites that point to your website. They are an important factor in search engine rankings because they demonstrate the quality and relevance of your website to search engines. Make sure to build quality backlinks from relevant, trustworthy websites.
Track Your Progress: Finally, it’s important to track your progress and monitor your website’s performance. Use tools such as Google Analytics to track your website’s traffic and search engine rankings. Regularly review your performance and make adjustments to your SEO strategy as needed.

By following these tips, you can help ensure that your new website has a strong foundation for SEO success. Remember that SEO is a long-term process and requires consistent effort, but with the right approach, you can achieve great results.

The Ultimate Guide to Real Estate SEO!

The construction industry is one of the oldest in the history of civilizations, whereas information technology is among the newest. Despite the time gap between the two, the fundamental principles of building — whether physical or digital — remain the same.

Building a solid foundation is essential for a successful construction or real estate company. Your website can be just as important as the physical locations you build on. In the digital age, every contractor, real estate company, and agent needs a professional online presence. While word of mouth still matters, potential buyers increasingly search online to find their next property. That means optimizing your website through effective SEO is crucial — especially in real estate hubs like Bengaluru, Hyderabad, Pune, Ahmedabad, Kolkata and Bhubaneswar.

Why SEO Matters for the Real Estate and Construction Industry

The construction industry is one of the oldest, while digital marketing is among the newest. Yet, the principle of building a strong foundation applies to both. Your website is the digital foundation of your business, and without visibility, even the best services may go unnoticed.

Search Engine Optimization (SEO) ensures that your website ranks well when potential customers search for services like yours. Word-of-mouth still matters, but today’s consumers discover companies through search engines — making SEO essential.

What is SEO

SEO (Search Engine Optimization) is the practice of improving your website’s visibility on search engines like Google. The goal is to appear high in search results when users look for products or services you offer.

It involves strategies such as:

On-page optimization
Off-page backlink building
Technical SEO
Content creation

SEO focuses on organic (non-paid) results, making it a sustainable strategy for long-term growth.

Is SEO Necessary for Real Estate Companies?

Absolutely. SEO is just as critical for real estate as bricks are for building structures. When planning your online presence, think in terms of keywords, user experience, and optimized content — these are your digital tools.

While the real estate industry may not always be seen as digital-first, online presence now plays a crucial role in generating trust, increasing brand visibility, and attracting quality leads — particularly in competitive markets like Bengaluru, Hyderabad, Kolkata and Bhubaneswar.

How Can Real Estate Companies Benefit from SEO?

1. Increase Local Presence

Improving your local SEO is essential for construction and real estate firms. Listing your business in local directories, Google Maps, and optimizing your Google Business Profile (formerly GMB) helps nearby clients discover your services.

Optimize Google My Business for locations like New Town Kolkata or Patia Bhubaneswar
List in local directories and citations with your business name, address, and phone number (NAP)
Use local keywords like:
- “2BHK flat in Kolkata”
- “Affordable apartments near KIIT Bhubaneswar”
- “Real estate agents in Kolkata”
Encourage customer reviews
Post updates and offers regularly

2. Schema for Real Estate Listings

Use structured data (schema markup) to help search engines better understand your property listings. Examples:

SingleFamilyResidence schema for homes in Kolkata suburbs
RealEstateAgent schema for individual listings in Bhubaneswar neighborhoods
FAQ schema for property-related questions (e.g., “What is the registration cost in Kolkata?”)

3. Site Structure, Navigation & Layout

Make sure your website is intuitive, mobile-friendly, and easy to navigate. Use tools like heatmaps and user testing to ensure users can find listings by area, price, or property type.

4. Attract the Right Intent

Target long-tail keywords that match searcher intent. Examples:

“3BHK ready-to-move flats in Bhubaneswar”
“Premium apartments near Salt Lake City Kolkata”

Optimized content ensures that users coming to your site are more likely to convert.

5. Sustainable Growth

SEO is cost-effective and provides long-term results. Unlike ads that stop working once the budget runs out, a well-optimized site continues to attract leads month after month.

What Do Construction SEO Services Look Like?

Understand Your Industry and Audience

Whether you’re selling bungalows or commercial spaces, tailor your SEO strategy accordingly. Know your audience and what they search for. That’s the foundation.

Perform Keyword Research

Identify terms your target clients use. Some examples:

“2BHK flat in Madhyamgram”
“Luxury apartments near Gariahat”
“Commercial property in New Town Kolkata”

Use these in page titles, headings, meta descriptions, and body content.

Create Informative Content

Write content that adds value — blog posts, FAQs, guides, and area insights.

Ideas include:

“Top 5 Residential Areas to Invest in Kolkata”
“Checklist for First-Time Property Buyers”
“How to Choose the Right Builder”

This content builds your authority (E-A-T: Expertise, Authoritativeness, Trust).

Build High-Authority Backlinks

Backlinks from credible sites improve your SEO. Strategies include:

Guest posting
Listing on real estate portals
Press releases about new projects

Need help optimizing your real estate website? Contact our SEO experts for a free audit today! Call or whatsapp 9062456123

SEO provides quality leads to your website

SEO doesn’t just drive traffic; it brings qualified, intent-driven users to your site. These users are already searching for properties or services in your target area — they’re much more likely to become actual leads or customers.

If you want to attract buyers actively searching for flats, bungalows, or commercial spaces in Kolkata or Bhubaneswar, SEO is your most sustainable and scalable tool.

Ready to Grow Your Real Estate Business?

Need help implementing this SEO strategy for your real estate business in Kolkata or Bhubaneswar? Let’s talk about how to get your site ranked and start generating local leads!

👉 Contact our team for a free SEO audit today!

Comprehensive guide to optimizing your Shopify store

Here’s a comprehensive guide to optimizing your Shopify store for better search engine rankings:

Keyword Research: Start by researching keywords that are relevant to your products and target audience. Use tools like Google Keyword Planner to find keywords with high search volume and low competition.

On-page optimization: Make sure your Shopify store is optimized for search engines by including keywords in your page titles, descriptions, and header tags. Use descriptive and keyword-rich product descriptions, and optimize your images by including descriptive file names and alt tags.

Site Structure: Ensure that your Shopify store has a clear and organized site structure with a logical hierarchy of pages. This will make it easier for search engines to crawl and index your site, and improve the user experience for your customers.

URL Structure: Use clear and concise URLs that accurately reflect the content of each page. This will help both search engines and users understand the content and context of each page, improving your site’s visibility and click-through rates.

Mobile Optimization: Make sure your Shopify store is optimized for mobile devices, as Google now uses mobile-first indexing. This means that your mobile site will be the primary version used for indexing and ranking, so it’s important to ensure that your mobile site is fast, accessible, and user-friendly.

Blogging: Start a blog on your Shopify store and publish high-quality, keyword-rich content on a regular basis. This will help attract organic traffic to your site, improve your search engine rankings, and build your brand’s authority.

Backlinks: Build high-quality backlinks from other relevant websites to your Shopify store. This will demonstrate to search engines that your site is valuable and authoritative, and help improve your rankings.

Track your progress: Use tools like Google Analytics to track your Shopify store’s performance and make data-driven decisions to improve your SEO strategy.

By following these best practices, you can improve your Shopify store’s search engine rankings, attract more organic traffic, and ultimately drive more sales for your business.

Ultimate Website Tools for Webmaster

There are so may tools you must be user, but there are some use full and some are not based on website and their performance. We are going to share some tools for website; I hope you have not tested or not used earlier. These are not exactly tools but these are ultimate tools or you can say it’s a technique to find some information about your websites. Generally you can find and it is near to you in your browser or in your keyboard but you are not ware of that.

How to Find the Date When a Web Page was First Published on the Internet

Google Search can show the date when a web page was first published on the Web.

Go to Google search (google.com) and type inurl the type/paste the url
For an Example inurl:https://www.yourwebpage.com
Press the Search button and the URL in your browser address bar would read something like this: https://www.google.com/search?q=inurl:https://www.example.com
Now you can modify or add &as_qdr=y25 in Google search URL at the end
The modified url become like https://www.google.com/search?q=inurl:https://www.yourwebspage.com&as_qdr=y25
This will instruct google to do date base search and bring those pages that have been indexed by the Google bot in the past 25 years.

Search old url sample — Something like this

Top SEO trends of 2020 – powerful and innovative SEO practices

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The rising competition among online businesses makes it more important than ever before to work with smart and efficient SEO services. However, it is not just enough these days to get your website optimized; you should also be abreast with all the latest and advanced SEO methods as they can be of assistance to you when you want to boost your business potential. Companies that offer SEO services must be aware of these methods as they can ensure better online ranking results for their clients.

Here is a look at some powerful and innovative SEO practices you should know about. These practices define the current trends and practices in the world of SEO. We are likely to see them used more and more in 2020 and beyond.

Best SEO practices in 2020?

Voice Search
SEO influencers
Enhanced user experience
Mobile friendly website
Valuable content
Video content

Voice Search

With devices like Google Echo and Amazon Alexa making the best use of voice commands, it is not surprising that voice search is going to transform the sphere of SEO at some point of time. The general clarity and precision of voice based technology have improved greatly over the years and machines can now detect and understand voice commands with much greater accuracy. Since it is naturally easier and more user friendly to just use voice commands to search something instead of typing the whole thing down, it is natural that more people are going to use voice search in the year 2020 and beyond. The search terms associated with voice search will be involving a lot of long tail keywords as they can make it easier for people to try and find the specific thing that they are looking for. Therefore, SEO companies should optimize websites for voice search, long tail keywords and most relevant local SEO results.

SEO influencers

There is going to be an increased usage of SEO influencers in the upcoming months and years. This is because influencers help to drive in more traffic for any kind of website. Industries like fashion, travel and hospitality are likely to make use of a lot of SEO influencers. The general ecommerce industry is also going to be heavily influenced by this trend. Moreover, the influencers always help to convince the target audience that they are being directed to websites that they can rely on. This is definitely going to boost the sales margins for the online businesses. By having greater levels of traffic, online businesses can focus on having more leads that they can convert into sales. However, the use of influencers must be combined with powerful content in order for this strategy to work effectively.

Enhanced user experience

Better user experience is the key to improve ranking in the search engine result pages. Unless a website is able to pack a powerful performance for their users, they are hardly going to spend much time in that website. Hence websites need to find out the factors that prevent them from delivering a better user experience to their target customers and then resolve them as quickly as possible. This can involve increasing the loading speed of the web pages, providing with smooth navigation options, getting rid of any clumsy features and keeping the business site as simple and user friendly as possible.

Mobile search

With more and more people using their smartphones to browse all kinds of online content, it is vitally important that you have your business website optimized for the mobile audience. Unless your website is mobile friendly, you cannot really expect it to have any potential to obtain superior ranking or higher levels of business leads.

Valuable content

There is considerable debate over whether you should have blogs and articles that are substantially long, i.e. about 2000 words or keep them short and crisp. The fact that is larger text contents can actually encourage your target customers to spend more time in your business portal which means that it can improve the online ranking of your website. However, you should focus on creating the most relevant content that can offer value to the visitors. If the visitors think that you have got nothing important to say, they are not going to waste their precious time by going through your long and tedious content. Hence the quality, as well as the relevance of the text content, is the most vital factors when it comes to deciding on the SEO value of the website.

Video content

More companies are going to use videos when it comes to promoting their business or the quality of products and services that they have to offer. It is now a well known fact that videos have a way of attracting audience like nothing else. People love to watch videos that have interesting stories to offer. This helps them to connect with the brand and invest in it. Even Google algorithms love video content and therefore videos are going to be very popular in the coming months and years.

These SEO trends discussed above are going to play an active role in determining the online ranking of websites in the SERPs.

Why digital marketing is important

Have you ever felt that you can achieve more with your business but somehow you don’t get to strike the right chord with your target customers? Then you should definitely invest in some high quality digital marketing solutions that can help you to reach out to your target customers more successfully. Digital marketing is an innovative tool that is used by most businesses these days when they are trying to create a strong presence in the online world. In today’s world, customers do extensive product research online before they choose to buy a specific item. Business owners also know that unless they make use of digital marketing, they will fall behind while trying to attract the attention of the target audience.

Without having the right kind of online presence, it would be difficult for you to deal with the rising competition that you may face in your industry. In these days, every company uses digital marketing services. However, the one that uses the best marketing strategy stands apart from all the rest when it comes to attracting the attention of the buyers. Without having the services of a reputable online marketing company, you won’t be able to do proper market research that will let you know the needs and demands of your targeted buyers. You will also not be able to make important business decisions that will strengthen your position in the market and let you do business for the long haul. It is due to this reason that most business firms choose to use smart end online marketing solutions that will help them to get an edge over their customers.

Currently there are many well known digital marketing companies in India that can offer you efficient marketing solutions which you can use for boosting your ROI. You may have the best quality products in the market, but unless you implement effective marketing techniques to promote them, you won’t be able to reap the financial rewards out of them. Once you start making use of digital marketing services, you will see a marked improvement in your business. You will not only make more money but also have a lot of customers take active interest in what you have to offer. You can then use your market reputation to create new products and offers that your audience will find intriguing and engaging.

To make sure that you have the best returns for your business, it is important that you choose your service provider carefully as a lot would depend on that. A recognized digital marketing company with many years of experience can not only guide you to come up with effective marketing strategies but also implement them carefully so that you see the best results in a short time. From creating custom content for you to optimizing your website with the best keywords, using social media marketing solutions to targeted email marketing, these companies can offer you complete support when you want to enhance your business returns and appeal to customers in a better way.

Future of digital marketing in India

The industry of digital marketing has grown exponentially over the last 10 to 15 years. More people are using smartphones these days than ever before and this has really simplified the way companies use marketing techniques to reach out to their target customers. Even SMEs and local business owners in India are starting to use digital marketing in order to enjoy greater business returns. Under such circumstances, it is safe to say that the future of digital marketing in India is quite bright.

Let’s have a look at how digital marketing has touched the lives of people in India.

Transformation within the traditional marketing practices

Traditionally in India marketing was done by word of mouth or through door to door sales. They also used manual efforts and manpower to promote their goods and services. However, with the advancement of technology, it has now become possible for companies to make use of digital marketing to reach out to maximum number of people in a short time. Digital marketing methods are now used by all kinds of industries to promote their businesses and working on branding techniques. Whether it is real estate or electronic goods, digital marketing has made it possible to secure more numbers of sales within a specific period.

Greater convenience

Unlike traditional forms of marketing which often took a lot of time, effort and money, digital marketing is easy on the pockets and it also takes much less time to generate the same kind of results that would normally be achieved with a 3 month long promotional scheme. The contemporary marketing options offered by digital technology has made it possible for implement new and better promotional strategies that were impossible even 10 years ago. Such benefits have greatly enhanced the demand for digital marketing services among a wide range of business owners.

Digital India initiative by Indian Government and its benefits

Recently the Indian Government under the leadership of Narendra Modi has launched the Digital India initiative which is a move to make every kind of public service in India completely digitalized. This move to make India a digitally empowered society as well as a digital knowledge economy has been encouraged by people by numerous sectors. The direct impact of this is already being felt in the business scene across the various social and economical segments within the country. The government is also planning to implement digital education for people in different parts of the country so that they can also actively take part in this digital transformation.

Reaching out to the global markets

Being a digital society and economy can make it easier for India to reach out to a wider base of customers all over the world. Through various digital platforms like Twitter, FaceBook, Instagram and LinkedIn, companies can easily reach out to audience in all parts of the world. Since social media platforms have an extensive reach, it can make it possible for Indian stores and business owners to connect with buyers all over the globe.

Why SEO generates best leads for your business

Every month, more than hundred billion searches are performed by people all over the world on Google. It is therefore no wonder that investing in an organized SEO campaign can have great results for your business. Among the different types of online marketing strategies that you can try out, SEO is by far one of the most simple and result driven. Effective search engine optimization can not only bring you more traffic but it can also get you more leads which you can then convert to sales. It is therefore no wonder that most companies all over the world prefer to invest in effective SEO solutions.

Effective of SEO in bringing more leads

While there are many other types of online marketing strategies such as PPC marketing, email marketing, social media marketing and affiliate marketing, SEO is considered to be the most effective way to promote a business in general or even let everyone know about a special offer. It is a well known fact that SEO generates faster results and more leads than the other types of marketing methods. The majority of people prefer to do online research before buying any kind of product. It is due to this reason, companies leave no stone unturned to optimize their websites so that they can be at the forefront of business and have an edge over their competitors. Moreover, SEO offers cost effective methods to business owners to promote their products and services.

Here are some of the most effective ways to generate more leads for your business website.

The first thing that you need to do to lead more leads is to optimize your website with the right kinds of keywords. Using the right short tail and long tail keywords is important when you want to attract the target audience through the search engines. It is always a good idea to make use of a single keyword with high search volume than multiple keywords with low search volumes. Since you will be regularly competing with numerous well known brands, it is necessary that you develop your SEO strategy in a manner that can help you to stand out from your competitors.

A very good way to improve your online presence is by making smart use of the long tail keywords. The long tail keywords can be described as keyword phrases that have at least 4 to 5 words in them. By implementing the long tail keywords that are relevant to your brand, business or product, you can easily generate the interest about your company and its products in the minds of your customers. The long tail keywords are specifically well suited for local businesses but can also be used by non-local companies as well. The long tail keywords enable you to keep the searches more specific. This means that by optimizing your site for them, you can have your target customers visiting your website more frequently.

Another important and effective method that you can use to boost your leads is by studying your competition and understanding their motives when they are working on their marketing goals. Learning more from your competition can help you to generate backlinks from reputable sources which can in turn help you to get more traffic and leads. You can also create a high quality backlink database for your company. However, make sure that you only use high quality and legitimate backlinks as otherwise that will do you more harm than good.

You should also focus on creating a website that is designed in a responsive manner. This will automatically generate more visitors for your business site.

How Social Media can Benefit SEO!

SEO is a major business strategy that is used by every business firm these days. Along with it, it is also important to make effective use of social media marketing as that can help in bringing more traffic to the business website.

Both SEO and social media marketing are inbound and organic strategies that effectively focus on enhancing the appeal of a brand and attract visitors naturally. Social media greatly relies on top quality content along with strong and visible brand presence. Therefore the efforts that you implement on SEO methods can truly improve the reach of your social media. It can also help you to boost your search rankings.

Here are some of the most important benefits that you can obtain from social media marketing.

Increasing the followers of your business

The number of followers that you have through your brand’s social media profiles can have a major impact on your SERP rankings. The more are the numbers of likes and followers that you have through sites like FaceBook and Twitter, the greater are your chances of having greater visibility in Google search rankings. Google can easily detect the quality and numbers of your followers. Hence you should focus on building your followers organically instead of buying large numbers of proxy followers. While this means that you need to spend more time in improving your Search Engine Ranking and social media marketing strategies, it can provide you with the fruits at the end of the day. You should try to present your company and brand in a unique and consistent manner.

A good way to do this is to post useful articles, open inquiries, helpful tips and create general discussion items. You can then follow up and initiate discussions with your users simply by engaging them in a direct conversation. Such conversations can lead to direct customer engagements which can help you to build and manage a substantial interactive following. This also paves the way for you to encourage new and potential followers to take an interest in your brand.

Optimizing your posts regularly for searches

It is not only important for you to create top quality and useful content for your followers but you should also optimize your posts. In order to do this, you must have some pre-existing content to start with. Apart from Knowledge Graph entries and news articles, Google loves to have social media updates regularly posted in the SERPs. By optimizing the posts, you can have more numbers of people reading them and taking an interest in what you have to offer.

To achieve the best results, make sure that you use an infographic, a video, or a link to an article as an anchor for your post. Next, as you post the content, frame the foundation with the text that has been optimized for some specific search.

Trying to accumulate more external inbound links

The social media channels are extremely useful when you are looking to have plenty of external websites to link their portals to your content. The more numbers of diverse external links that you have, the greater authority you are going to have as per Google’s recommendations. It is however important that you only have the best of high quality and authoritative content. Unless you do so, you are not going to have anything to attract such links.

The social media mainly serves as a platform for promoting your content. However, it is still important that you have good content to begin with. If your content is unique, useful and of high quality, then the social media channels can serve as networks through which you can have the desired numbers of followers and customers. Make sure that your present your content on the currently existing discussions and threads as it can help your content to generate authority and the enhance potential sources of external links.

Influencing the phenomenon of social sharing

Just like external links, social sharing also contributes to building a brand’s overall authority. For Google and other search engines, any indication of a verifiable external source validating your brand or your content is grounds for a small improvement in domain authority. This means that the more number of people sharing your content, the greater is its validity and importance in the eyes of Google. Likes, favorites, shares, replies as well as retweets lead to developing such increased authority. It has been proven time and again that the finest way of promoting increased social sharing is by appealing to the users directly. Another benefit of sharing is that the more numbers of people is going to share such a type of content across various social media platforms, the greater interest will people take on the content. This will again lead them to share or like the content even more as they spread it to a new audience.